New products

PREVIEW | PROJECT ^ [ ESCAPE ]   

Design system using built on the idea of «post-romanticism» — we take distant, internet-polished aesthetics and deliberately inject them with elements of raw or mundane reality. This isn’t an escape into an idealized world, but a conscious assembly of it from the scrap materials of everyday life | | Tasha Chava [ HSE ] .

T-shirt [ noun.ˈtēˌSHərt ] : A simple piece of clothing

that everybody wears.

Because we all have a need to personalise and exceptionalise, and to feel connected - For some, the ultimate T-shirt contains a simple text that requires brave interpretation.  For others - everything must be different.  The T-shirt is no longer humble - but it is free.